How can F&B brands engage consumers who prioritise physical exercise, and not nutrition, to manage their overall health? This young and dynamic consumer group presents a multitude of opportunities for brands to invest in building long-term loyalty through education, marketing and well-priced, multifunctional products.

Fonterra is taking another step in leveraging its expertise in probiotics by partnering with APC Microbiome Ireland, a world-leading Science Foundation Ireland research centre that is focused on harnessing the power of the microbiome for the health and wellbeing of people and planet.