Satisfied with life overall and with their personal mental health, Balanced Seekers are mainly made up of people aged 45 years and older. As the consumer group who is generally satisfied with their health, how can brands inspire them to seek out new nutrition products?

Youthful and laid-back, Relaxed Cosmopolitans are unburdened by health conditions and satisfied with their physical and mental wellbeing. As the consumer group who is least active in health management, why and how can nutrition brands reach this disengaged segment?

How do we give worried but health-conscious consumers more control over their wellbeing? Earn consumer trust with simple, recognizable and scientifically proven products that are affordably priced and easy to incorporate into their existing daily routines.

How can F&B brands engage consumers who prioritise physical exercise, and not nutrition, to manage their overall health? This young and dynamic consumer group presents a multitude of opportunities for brands to invest in building long-term loyalty through education, marketing and well-priced, multifunctional products.

How can brands appeal to the most educated and engaged health-conscious consumer segment? It takes more than simply providing accurate product information to capture the Proactive Pursuers segment – brands need to provide fresh insights and perspectives on health and nutrition.