The majority of consumers believe that being healthy involves looking after all aspects of wellbeing, both inside and out. Over 50% prioritise managing their immunity and digestive systems as well as skin, hair and nails1, and tend to rely on nutrition.
Consumers have a strong preference for products in readily accessible and convenient formats, including supplements in capsule and tablet forms and frozen foods1.
Immunity is one of consumers’ top three health concerns. 50% of global consumers associate immunity with improved overall body function and minimal illnesses or infections¹, and view it as essential to a longer, healthier life.
Our diets, beauty and health are intrinsically connected. Consumers are proactively managing their skin health and embracing the concept of beauty-from-within, regularly seeking out nutritional solutions that can help³.
There is growing awareness of the relationship between a strong functioning digestive system and other wellbeing aspects, including immunity², sleep quality and mood¹. The right foods and nutrition can promote beneficial bacteria in the gut and improve digestive health.
Featured Wellbeing Concepts