Dynamic: Characterised by energy and action, we should always maintain the active voice and write with pace and movement. Like our identity, we must avoid feeling constrained or trapped. We are do-ers, not just talkers, so be direct: Do this, Try that, See this, Sample that. Use phrases and statements that motivate, encourage and instruct. Avoid filler. Reach out to the reader with life and vibrancy. 

Clear: We should stand out through our message’s clarity and strive to speak with clear instruction. The enemy in this space is wishy-washy, vague benefit declarations. We understand the health and wellbeing (Active Living) space so well that we make clear our ingredients and solutions’ benefits and properties. We make the value of what we do for our customers and their consumers equally clear. 

Commercial: While what we do speaks to consumers, we understand our audience want to talk business. We can and do deliberately speak in some ways to appeal to the consumer, but our everyday voice is a business partner using expertise to create value. 

Colors

Primary

Tints

Blacks/Greys/Whites

Typography

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Paragraph

Quote

Caption

Text color: Green

Text size: Large

Paragraph Intro

Text size: Small

Small Text

To ensure an optimal user experience on our website, it's essential to tailor the content to the consumption behaviors of web browsers. Consider the following key points when creating web content:

SEO (Search Engine Optimization) is the cornerstone of digital marketing, aiming to boost a website's organic visibility on search engine results pages like Google and Bing. 

Our attached document reveals a range of effective tactics that content producers can employ to enhance their website's digital performance through SEO. Discover key tips and optimize your content for maximum SEO impact. 

Gain valuable insights, propel your website's rankings, and outshine the competition. Download the document now to unlock the secrets of SEO content optimization.

Character limits keep webpages concise and support great design and user experience. 

Images must meet the following criteria before being uploaded:

Image File Naming conventions:

We use Vimeo to add videos into AEM.

Please contact the Global Digital Marketing Manager for the login details to Nutiani’s PRO Vimeo account. Learn how to upload videos here.

Inserting videos into your webpage

1. Once the video is uploaded on Vimeo, click the “Share Link” button.
2. Copy and paste the URL (without “?share=copy” at the end) into the “Video – Embedded” component 
3. Once you have inserted the video URL, optionally add a relevant image for the thumbnail (either a screenshot of the video or other). 
4. Add title and duration of the video.

We use Publitas to add PDFs into AEM.

Please contact the Global Digital Marketing Manager for the login details to Nutiani’s Silver Publitas account. Learn how to upload PDFs as publications here.

Please ensure you follow the naming conventions for Publitas publications

“Document Type | Brand | Document Name | Market/Language (if applicable)” 

Eg. Publication List | Nutiani | Phospholipids | China

Inserting documents into your webpage

1. Once the publication is uploaded on Publitas, click the “Share” button.
2. Copy and paste the Unlisted URL into External Link in the “Download - CTA” component.
3. Once you have inserted the video URL, add the File Name. Please ensure you follow the naming conventions for the File Name: 

Communicating Newsfeed Articles

All newsfeed articles should be (where appropriate) pushed through our channels to maximise page traffic. 

These channels include LinkedIn (Organic posts and/or Sponsored Posts) and Innovation Bytes.

Nutiani’s LinkedIn account is managed by the Nutiani Brand Team. To communicate on LinkedIn, please coordinate with the Nutiani Brand Team during regular Activation Calendar Calls. For full process and guidelines, please refer to the Nutiani WOWs Masterdeck.

We send out a monthly email newsletter to our customers and internal database called Innovation Bytes. To communicate a piece of content in Innovation Bytes, please coordinate with the Nutiani Brand Team during regular Activation Calendar Calls. For full process and guidelines, please refer to the Nutiani WOWs Masterdeck.

These are some simple ways of working statements to make the process easier for everyone.

Global Digital Marketing Manager 

• The guardian for the website. They review content/design and ensure the site follows the Digital Guidelines. They will pass on to brand if they are unsure if the page meets Brand Guidelines. 

Nutiani Brand Team 

• They review content/design and ensure the site follows the Brand Guidelines.

Marketing Managers

• Can create content for their pages following the content standards above. Content must also follow the page structure set within the templates provided. Make sure you have any new content signed off by legal/regs (if required). 

• They can also make changes to their pages as they please and once happy with their changes can request republishing. 

What is 'AEM'?

AEM is where we edit nutiani.com.  It is an online content management system (CMS) that stands for Adobe Experience Manager.

What is 'Authoring'?

An author is anyone who has a license to create, modify and delete content in AEM.

Authoring is the act of doing the above, including adding text, images, and basic layouts.  You do not need knowledge of HTML (coding) to be able to author.

Do you need support with authoring?

• First, refer to the step-by-step tutorials. 

• If you encounter a problem not covered in the tutorials, please reach out to the Global Digital Marketing Manager for help.