PHYSICAL WELLBEING

Clear Protein Beverage

Physical Wellbeing
Protein
Active Consumers
Muscle Health & Sarcopenia
Browse Solutions
Ready-to-Drink Beverages

Hydrate and build muscle with 20g protein packaged up in a clear, bright berry flavoured water, powered by the sustainable nutrition of grass-fed whey protein.

CONSUMER OPPORTUNITY

Close to 70% of consumers identify muscle health as an important health concern.

Muscle maintenance, growth and recovery are prioritised by at least 40% of consumers.

Over 60% of global consumers rely on nutrition to help them manage their muscle health¹.

The percent of performance nutrition launches with electrolyte or hydrate in the product description has risen by 63%².

CONSUMER PROFILE

Active Consumers

Hydration is a must, but so is muscle recovery after a tough workout. Combining protein with a refreshing, fruity flavour and thirst-quenching format serves the custom meets both needs in one convenient, gym-bag-ready bottle.

CONSUMER BENEFITS

Supports natural satiety
Supports muscle health
Supports hydration
Source of all 9 essential amino acids
20g of New Zealand grass-fed protein per 16oz/500mL serve
Fat & sugar free

HERO INGREDIENTS

NZMP Whey Protein Isolate

This acid stable whey protein isolate addresses the traditional challenges of formulating protein into clear ready-to-drink beverages. This NZMP WPI has all the nutritional advantages of high quality whey protein and allows manufacturers to develop products that are clear, shelf stable and have a clean neutral flavour.

Superior nutritional values - high BCAA and Leucine content
Clear appearance at pH <3.7
Highly stable in RTD beverages
Heat stable under acidic conditions
Low lactose, low fat, low sodium, low cholesterol, low phosphate

NUTRITION FACTS

Want to know more about the detailed ingredients list and nutritional information of our Clear Protein Beverage concept?

Download Concept Card

1. IPSOS Nutiani, Consumer Wellness Research (August 2021).

2. Mintel, A year of innovation in specialised nutrition (2022)

STAY AHEAD

Physical Wellbeing