PHYSICAL WELLBEING

Fortified Protein Powder

Mobility
Protein
Healthy Agers
Supplements
Physical Wellbeing
Active Consumers
Ready-to-Mix Powders
Muscle Health & Sarcopenia
Browse Solutions

Stand out on shelf with this easy-to-drink powder rich in calcium, and high in protein to support the strength and health of muscles, bones, joints and energy levels.

CONSUMER OPPORTUNITY

More than 60% of global consumers rely on nutrition to manage muscle and bone health¹.

Over 80% of global consumers view bone health and preventing muscle loss as important benefits provided by healthy ageing solutions¹.

75% of global senior consumers (60+) say mobility problems have a moderate or severe impact on their current health¹.

CONSUMER PROFILE

Fuel It or Lose It

Consumers of all ages want to live long active lives. They can have peace of mind with this convenient and healthy protein powder that can be taken daily and covers a wide range of nutritional requirements scientifically proven to fuel their body with what it needs to support mobility today and in the future.

CONSUMER BENEFITS

Supports Muscle Health and Strength with 25g of High-Quality Milk Protein.
High in Calcium to Promote Strong Bones and Joints.
Fuels Energy Levels and Vitality.
14 Vitamins & Minerals including Zinc, Vitamin D and B12.
All 9 Essential Amino Acids.
Dissolves and mixes easily with a great milky flavour.
Low fat and Low sugar content.
Made with Natural Ingredients from Grass-Fed Cows in New Zealand.

HERO INGREDIENTS

NZMP Whey Protein Isolate and Milk Protein Concentrate

NZMP ingredients are made from fresh New Zealand milk – a rich source of natural protein trusted by global consumers.

NZMP MPC is an ideal ingredient to support mobility in ready-to-mix formats as it is a great source of both complete proteins and bone building minerals such as calcium.
NZMP WPI is low in lactose and fat and a highly purified protein enabling refreshing powdered beverage formats.

NUTRITION FACTS

Want to know more about the detailed ingredients list and nutritional information of our Fortified Protein Powder concept?

Download Concept Card

1. IPSOS Nutiani, Consumer Wellness Research (August 2021).

STAY AHEAD

Physical Wellbeing