1. IPSOS Nutiani, Consumer Wellness Research (August 2021).
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PHYSICAL WELLBEING
Fortified Protein Powder
Stand out on shelf with this easy-to-drink powder rich in calcium, and high in protein to support the strength and health of muscles, bones, joints and energy levels.
CONSUMER OPPORTUNITY
CONSUMER PROFILE
Fuel It or Lose It
Consumers of all ages want to live long active lives. They can have peace of mind with this convenient and healthy protein powder that can be taken daily and covers a wide range of nutritional requirements scientifically proven to fuel their body with what it needs to support mobility today and in the future.
CONSUMER BENEFITS
Supports Muscle Health and Strength with 25g of High-Quality Milk Protein.
High in Calcium to Promote Strong Bones and Joints.
Fuels Energy Levels and Vitality.
14 Vitamins & Minerals including Zinc, Vitamin D and B12.
All 9 Essential Amino Acids.
Dissolves and mixes easily with a great milky flavour.
Low fat and Low sugar content.
Made with Natural Ingredients from Grass-Fed Cows in New Zealand.
HERO INGREDIENTS
NZMP Whey Protein Isolate and Milk Protein Concentrate
NZMP ingredients are made from fresh New Zealand milk – a rich source of natural protein trusted by global consumers.
NZMP MPC is an ideal ingredient to support mobility in ready-to-mix formats as it is a great source of both complete proteins and bone building minerals such as calcium.
NZMP WPI is low in lactose and fat and a highly purified protein enabling refreshing powdered beverage formats.
NUTRITION FACTS
Want to know more about the detailed ingredients list and nutritional information of our Fortified Protein Powder concept?
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This information is intended for B2B customers, suppliers and distributors, and is not intended as information for final consumers. Regulatory jurisdictions globally approach product claim requirements differently. In developing claims for final product labels, manufacturers should seek guidance to assure compliance with the appropriate regulatory authority.