High Protein Shake

PHYSICAL WELLBEING

High Protein Shake

Mobility
Protein
Healthy Agers
Physical Wellbeing
Active Consumers
Muscle Health & Sarcopenia
Browse Solutions
Ready-to-Drink Beverages

Build breadth in your portfolio by meeting this growing consumer need and enabling multiple powerful mobility supporting claims in one convenient product.

CONSUMER OPPORTUNITY

Over 70% of global consumers say ageing healthily is important to them.

71% of global consumers choose to adopt a balanced diet to support healthy ageing¹.

75% of global senior consumers (60+) say mobility problems have a moderate or severe impact on their current health¹.

CONSUMER PROFILE

Investing in Healthy Ageing

Although mobility is an obvious focus point for elderly, the latest research shows at least 50% of all adult age groups indicate interest in improving and maintaining mobility over time3. Therefore, this concept is designed for consumers (18-65+) that are wanting to incorporate quality nutrition into their diet to support lifelong mobility and a proactive healthy ageing journey.

CONSUMER BENEFITS

High in Calcium to Promote Strong Bones and Joints
Supports Muscle Health and Strength with 40g of High-Quality Protein
Fuels Energy Levels and Vitality
Smooth and Creamy Texture
Nutrient Dense with 28 Vitamins & Minerals
Low Calorie: Only 200 Calories per 330ml Serving
Low Lactose and No Added Sugar
All 9 Essential Amino Acids

HERO INGREDIENTS

NZMP Milk Protein Concentrate

Our Functional Performer, with enhanced hydration and reduced viscosity, sets a new benchmark in heat stable milk protein concentrate ingredients. Enabling up to 12.5% protein, low lactose, low calorie beverages with proven stability for a competitive differentiation in a growing beverage space.

NUTRITION FACTS

Want to know more about the detailed ingredients list and nutritional information of our High Protein Shake concept?

Download Concept Card

1. IPSOS Nutiani, Consumer Wellness Research (August 2021).

2. Boyle N. B., et al. (2019) Effects of milk-based phospholipids on cognitive performance and subjective responses to psychosocial stress: A randomized, double-blind, placebo-controlled trial in high-perfectionist men. Nutrition, 57, 183-193.

3. Soga S., Ota N., & Shimotoyodome A. (2015): Dietary milk fat globule membrane supplementation combined with regular exercise improves skeletal muscle strength in healthy adults: a randomized double-blind, placebo-controlled, crossover trial. Nutrition Journal, 14, 85.

STAY AHEAD

New solutions, unique benefits and emerging trends. No junk.

This information is intended for B2B customers, suppliers and distributors, and is not intended as information for final consumers. Regulatory jurisdictions globally approach product claim requirements differently. In developing claims for final product labels, manufacturers should seek guidance to assure compliance with the appropriate regulatory authority.

Physical Wellbeing

High Protein Shake

CONSUMER OPPORTUNITY

Over 70% of global consumers say ageing healthily is important to them.

71% of global consumers choose to adopt a balanced diet to support healthy ageing¹.

75% of global senior consumers (60+) say mobility problems have a moderate or severe impact on their current health¹.

CONSUMER PROFILE

Investing in Healthy Ageing

CONSUMER BENEFITS

HERO INGREDIENTS

NZMP Milk Protein Concentrate

NUTRITION FACTS

Resources