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PHYSICAL WELLBEING
This convenient, tasty, mini protein shake helps build breadth in your portfolio by capturing the younger demographic seeking to proactively manage their physical health and mobility.
Without intervention, loss of muscle mass starts as early as the age of 30, with a 3-5% loss per decade³. In addition, our bone density building years peak at 30 years old, so consuming the right nutrients is critical during early adulthood to benefit our future mobility.
This concept is designed for younger consumers 18-35 year old wanting to easily incorporate a more affordable, tasty, high quality nutrition into their diet to support lifelong mobility and a proactive healthy ageing journey.
High in Calcium to Promote Strong Bones and Joints
Supports Muscle Health and Strength with 12.5g of High-Quality Protein
Fuels Energy Levels and Vitality
Smooth and Creamy Texture
Nutrient Dense with 14 Vitamins & Minerals
Low Calorie: Only 200 Calories per Serving
Low Lactose and No Added Sugar
On-the-go Mini 200ml Format
NZMP MPC 4851 allows for high dairy protein formulations with excellent flavour, low foaming, and a variety of nutrient fortification options to allow for additional claims adapted to your target regions. Provides a low lactose alternative with creamy flavour, and unique solubility advantage, to allow for breadth in your portfolio to suit those in different life stages.
Want to know more about the detailed ingredients list and nutritional information of our Mini Protein Shake concept?
1. IPSOS Nutiani, Consumer Wellness Research (August 2021).
2. FMCG GURUs: Mobility Trends 2022 (February 2022).
3. Harvard Health - Preserve Your Muscle Mass (https://www.health. harvard.edu/staying-healthy/preserve-your-muscle-mass) - 19 Feb 2016.
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