PHYSICAL WELLBEING

Mini Protein Shake

  • Mobility
  • Protein
  • Physical Wellbeing
  • Active Consumers
  • Muscle Health & Sarcopenia
  • Browse Solutions
  • Ready-to-Drink Beverages

This convenient, tasty, mini protein shake helps build breadth in your portfolio by capturing the younger demographic seeking to proactively manage their physical health and mobility. 

 
CONSUMER PROFILE

Healthy Ageing is a Lifelong Journey 

Without intervention, loss of muscle mass starts as early as the age of 30, with a 3-5% loss per decade³. In addition, our bone density building years peak at 30 years old, so consuming the right nutrients is critical during early adulthood to benefit our future mobility.

This concept is designed for younger consumers 18-35 year old wanting to easily incorporate a more affordable, tasty, high quality nutrition into their diet to support lifelong mobility and a proactive healthy ageing journey.

Mini Protein Shake

Mini Protein Shake

Concept Card: Mobility Mini Protein Shake

1. IPSOS Nutiani, Consumer Wellness Research (August 2021).

2. FMCG GURUs: Mobility Trends 2022 (February 2022).

3. Harvard Health - Preserve Your Muscle Mass (https://www.health. harvard.edu/staying-healthy/preserve-your-muscle-mass) - 19 Feb 2016.

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