Whey protein crisps bound together with a delicious dough make a perfect high protein snack after a tough workout, training, or at any time of the day.
1 in 2 global consumers are concerned about muscle maintenance¹.
A protein hit in your pocket: 18g of high-quality protein in a 60g bar.
“If you recognise what each ingredient is and it’s all in one product then I’m happy with it. It’s scary if you look at the back of a packet and there’s all these crazy names for things and you don’t know what they are.”
- Fonterra Athlete Incubator Verbatim
The Nutiani Whey Protein Crunch Bar was trialled as part of the Fonterra Athlete Incubator Project by elite athletes.
In October of 2021 Fonterra embarked on a 12-month long sports nutrition innovation journey in the form of the Athlete Incubator Project; a consumer research exercise to inform future performance nutrition innovations and concept design
67% of athlete respondents would recommend this concept
A light & crispy dairy protein inclusion enabling opportunities to develop a wider range of high protein nutrition bars by adding crunch and managing hardening.