1. IPSOS Nutiani, Consumer Wellness Research (August 2021).
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PHYSICAL WELLBEING
Whey Protein Crunch Bar
Whey protein crisps bound together with a delicious dough make a perfect high protein snack after a tough workout, training, or at any time of the day.
CONSUMER OPPORTUNITY
Supports Muscle Health & Strength
1 in 2 global consumers are concerned about muscle maintenance¹.
On-the-go Convenient Refueling
A protein hit in your pocket: 18g of high-quality protein in a 60g bar.
Natural Source of Protein
“If you recognise what each ingredient is and it’s all in one product then I’m happy with it. It’s scary if you look at the back of a packet and there’s all these crazy names for things and you don’t know what they are.”
- Fonterra Athlete Incubator Verbatim
FONTERRA ATHLETE INCUBATOR PROJECT
Tested by Elite Athletes
The Nutiani Whey Protein Crunch Bar was trialled as part of the Fonterra Athlete Incubator Project by elite athletes.
In October of 2021 Fonterra embarked on a 12-month long sports nutrition innovation journey in the form of the Athlete Incubator Project; a consumer research exercise to inform future performance nutrition innovations and concept design
67% of athlete respondents would recommend this concept
HERO INGREDIENTS
NZMP Dairy Protein (Whey) Crisps
A light & crispy dairy protein inclusion enabling opportunities to develop a wider range of high protein nutrition bars by adding crunch and managing hardening.
STAY AHEAD
New solutions, unique benefits and emerging trends. No junk.
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