Concept Card: Phospholipid Latte
Concept Card: Phospholipid & Protein Powder
Concept Card: Crispy Protein Granola Bar
Concept Card: Protein & Phospholipid Shake
According to the IPSOS Nutiani Consumer Wellness Research, over half of respondents (52%) experience increased irritability when stressed and 49% suffer from insomnia. The ability to think, learn and recall is also impacted for close to a third of consumers¹, which can disrupt their daily lives.
Overall mood and stress were among the top 10 prioritised wellbeing aspects in the IPSOS Nutiani Consumer Wellness Research
As interest in mental health and wellbeing grows, consumers are on the hunt for solutions that go beyond traditional capsules and pills. Catering to this rising demand, we are now uncovering a new natural way to combat the effects of stress on our bodies.
Phospholipids, naturally present in milk as well as our bodies, are complex lipids that are gaining attention for their stress management capabilities. They are fundamental building blocks of the brain but decline in number as we age². Clinical studies have shown that boosting the concentration of phospholipids in the body improves memory performance, especially for people with high levels of stress³. Supplementary phospholipids are easily absorbed by the body, and consumption has been associated with supporting stress management, helping us stay focused⁴ and positive⁵.
“By delivering products that support mental health, we’re helping food brands tap into new consumer needs, such as mood-enhancement and cognitive performance under stress — issues that have amplified due to the pandemic. The functional benefits and format flexibility of Nutiani’s phospholipids will enable our customers to capture a bigger pie of the holistic nutrition space”
As we become increasingly aware of the importance of mental health in today’s volatile environment and develop a better understanding of nutrition, the value of functional ingredients as a key component of balanced diets will continue to grow. Our research further affirms this, revealing 54% of consumers turn to nutrition to manage stress and highlighting dairy protein as the second most preferred ingredient1.
There is now an exciting opportunity for our customers to tap directly into this shift and address the needs of consumers by incorporating science-backed ingredients such as phospholipids into their innovation pipelines.
This information is intended for B2B customers, suppliers and distributors, and is not intended as information for final consumers. Regulatory jurisdictions globally approach product claim requirements differently. In developing claims for final product labels, manufacturers should seek guidance to assure compliance with the appropriate regulatory authority.