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As populations around the world age at unprecedented rates, the demand for targeted nutritional solutions is accelerating.
At FHE 2025 Boao Healthy Food Science Conference which took place from February 17 to 21, one key message stood out: the future of food and beverage innovation will be shaped by precision nutrition, particularly for elderly consumers and patients with specific dietary needs.
Speaking at FHE 2025, Peng Ming, Vice President of Fonterra Greater China, took the stage to share Nutiani’s perspective on “Leading Dairy Protein Innovation to Support the Development of Global Medical Nutrition and Healthy Ageing Products.”
Peng highlighted how dairy protein innovation is unlocking new opportunities for brands developing products for special medical purposes (FSMP) and healthy ageing. Her presentation explored emerging trends and the evolving role of functional ingredients in delivering physical, mental, and inner health benefits, a theme that deeply resonates with today’s health-conscious consumers.
The Global Trends Driving Innovation in Medical Nutrition and Healthy Ageing
At Nutiani, we constantly monitor global trends to help brands like yours stay ahead of the curve. Here’s what we see shaping product innovation in this fast-growing space:
people people globally will be over 60 by 2030¹.
Brands must move beyond generic products to offer customized, targeted solutions that address specific health challenges. These include:
- Maintaining muscle strength and mobility
- Supporting cognitive health and emotional wellbeing
- Managing chronic conditions through tailored nutrition
In China alone, the over-60 population will reach 2.1 billion by 2050¹, creating significant demand for high-quality, clinically validated nutrition products.
Find out more about the healthy ageing market in Nutiani’s Proactive Nutrition for Healthy Ageing report:
Convenience is crucial. Globally, ready-to-drink liquid products already account for 24% of protein supplements, with a compound annual growth rate of 9.6%². These products are particularly appealing to elderly consumers and patients who need high-nutrition, easy-to-consume formats.
While FSMP products were once designed exclusively for clinical use, we’re seeing increasing crossover into mainstream wellness categories. In Japan, for example, home-based elderly care is driving demand for products that are not only functional but also:
- Pleasant to consume (better taste and texture)
- Easy to incorporate into daily routines
- Aligned with cultural preferences, such as traditional Chinese medicine-inspired ingredients
At Nutiani, we are at the forefront of dairy protein innovation, developing high-purity, easily digestible proteins tailored for vulnerable populations. Our solutions make it easier to formulate products that are:
- Nutritionally dense: supporting muscle, bone, and cognitive health
- Process-stable: performing well in complex liquid environments, from clear protein waters to high-protein nutritional shakes
Bringing It All Together: Science, Insights, and Fast-Track Innovation
As the health and wellbeing brand of Fonterra, Nutiani combines proprietary research, consumer insights, and scientific expertise to help global food, beverage, and supplement brands stay ahead of emerging trends.
At FHE 2025, we showcased several of our latest solutions designed to meet the growing needs of elderly consumers and patients seeking tailored nutrition:
- Complete Nutrition Formulas: Pure whey protein designed for patients requiring medical nutrition
- High-Protein Nutritional Shakes: Tailored for middle-aged and elderly consumers, balancing taste and functionality
- Daily Nutrition Shakes: High protein paired with essential vitamins and minerals for everyday health
- Isolated Whey Protein Waters: Clear, RTD options delivering high-quality protein with low lactose, low fat, and no added sugar
- MFGM Milk Fat Globule Membrane Tablets: Featuring our hero ingredient MFGM, these tablets support emotional wellbeing and cognitive health for adults
Nutiani: Your Partner in Health and Nutrition Innovation
We are proud to stand alongside Chinese industry partners as we work together to fulfill the vision of Healthy China 2030, accelerating high-quality nutrition innovation and shaping a healthier, more sustainable future.
Nutiani’s presence at FHE 2025 underscores our commitment to shaping the future of healthy ageing and medical nutrition. By partnering with brands across the global food, beverage, and supplement sectors, we help you:
- Translate scientific insights into commercial success
- Fast-track product development with our ready-to-market solutions
- Deliver products consumers trust, backed by clinical validation
Whether you’re exploring high-protein formats, cognitive health innovations, or precision nutrition for ageing consumers, Nutiani is ready to support your next big idea.
1. WHO: https://www.who.int/news-room/fact-sheets/detail/ageing-and-health
2. Medical Nutrition Market Size, Trends Analysis | Industry Growth, 2032
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