Consumer Deep Dive Series: The Proactive Pursuers 

How can brands appeal to the most educated and engaged health-conscious consumer segment?

As brands look to personalise their products to their audiences, a clear understanding of consumer groups' distinct needs and preferences is crucial. In our article series, we explore how brands can tailor their solutions and outreach to the five segments from our Consumer Segmentation Report. Of particular interest is the 'Proactive Pursuers' segment, which stands out as the largest among the five.

Read Part 1 of 5 of our Consumer Deep Dive Series here, an article series on the consumer segments identified in The Global State of Health & Wellbeing Report - Volume 2.

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