3. Mental Wellbeing Remains in the Spotlight
The importance of mental health has firmly held its position in consumers’ minds since the start of the the COVID-19 pandemic, and it will continue to be a priority in the coming year.
Consumers’ top definition of being healthy means “I feel mentally well”, stated by 36% of respondents. Within mental health, there is a focus on sleep quality as the top aspect consumers consider important is sleep quality, voted by 78% of respondents.
4. Prevention for Healthy Ageing
Consumers generally have a proactive approach towards health and wellbeing with 79% of consumers consuming products as they think that nutrition can help avoid health issues.
This mindset continues till old age, where consumers are significantly more concerned about ageing healthily as compared to 2021. As ageing healthily becomes a growing concern, businesses can tailor products and services to meet the demands of a consumer base that aims to enjoy a good quality of life for as long as possible, which is the definition of being healthy stated by 23% of global consumers.
5. Rising Demand for Multifunctional Solutions
What shapes your perceptions of value when purchasing nutritional products to manage your health and wellbeing? 32% of consumers answer, “Multiple health benefits”, with 51% displaying a consistent inclination towards such solutions.